Swiss/International 1945-1985
The Swiss style was a major force in graphic design and still holds lots of power in today’s designing world. The attitude of art produced within this era was to make it socially useful, universal and scientific. The idea was to achieve objective clarity and order within designs and as a result extreme abstraction was often created based on pure geometry.
The above is a music poster from 1954 created by Josef Muller-Brockman who was a designer, teacher and writer. It is representative of this era as the lines and text follow the same sloped direction and words are spaced out to contribute to the abstract feel of the poster. The writing is balanced by using a grid format which was popular in this time and used to organise typography in a particular way. To me this design is a bit boring so I don’t think the quality is high, however at the time it was produced it was probably effective. 
This piece is by Massimo Vignelli and was produced in 1957. Again it represents the Swiss/International era through abstract shapes, contrasting colours and text following a particular direction. This poster would have been effective because the bold colours catch the audience’s eye and make you want to read the content on the poster.
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